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Richard Branson’s One-Track Mind
“It wasn’t the charm that would have made Richard Branson’s public relations team’s hearts sing with joy. He could have said, “I like to eat when I’m traveling” but he didn’t. He reminded everyone that...
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The Changing Politics of the Self-Publishing Stigma
“Bookselling This Week just reported that brick and mortar booksellers are making it easier for self-published authors to garner coveted shelf space in their stores. With indies crossing into this and...
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Pricing Books and eBooks
“Much of what Amazon does is smart. Not having a printed price on their published books, and not having prices in product descriptions, means Amazon can change prices when needed. They can put things...
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Scared Sh$tless: Interview with Robert Gregory Brown
“Several years ago, Joe, Barry, Brett Battles and I [Robert Gregory Brown] all met at Thrillerfest Arizona, when Brett and I were probably two of the greenest guys in the room. We were both flush,...
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Not a Gold Rush
“For the last few months we’ve been working with the data to report on information like: What the top earning self-publishers have in common What marketing seems to be working How much the average...
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Lulu.com Authors Have Earned $36MM
“Think there’s no money in self-publishing? Think again. Lulu.com has produced an infographic exploring some key metrics about self-publishing and it is pretty compelling. According to the graphic,...
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What Authors Seem to Forget About Marketing – Especially Those Who Dislike It
“Sometimes, because we have less experience with marketing, or feel uncomfortable with the practice, we brace ourselves, even change ourselves, to engage in the activity. This is good for nobody. Think...
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What it Really Takes to Succeed in Publishing
“I have good news and bad news. The good news: The most likely path to success isn’t that hard to find. The bad news: Who said the path would be fun? The other night I watched a PBS segment on a...
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Selling Your Self-Published Book: The First Steps
“Perhaps there’s a level of naivety or blind optimism about the self-publisher starting out. As writers we’re all about the writing, how to get words on page, finish the thing. We come to a decision to...
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Hustling: How to Spread the Word About Your Book
“This distinction between the three icons represents the difference (and the likely success or lack of success) of a person or business hoping to promote something for sale. A charlatan is all talk,...
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