“It wasn’t the charm that would have made Richard Branson’s public relations team’s hearts sing with joy. He could have said, “I like to eat when I’m traveling” but he didn’t. He reminded everyone that it’s easy to travel with Virgin because they fly to lots of places; that they’re comfortable; and the food its good, too.
All Branson had been asked was if he had any guilty pleasures when traveling. He answered the question but not without slipping in two blatant plugs in nine sentences. When Branson is talking to a journalist he’s got his mind on one thing: promoting the brand. Every question he’s asked is an opportunity to reinforce the Virgin brand.
Do you have a one-track mind? If I asked you about your guilty pleasures when traveling could you shoehorn in some ebook promotion?”
- Steven Lewis | Taleist.com | 3/28/12
Read the full article here for tips on:
- Developing key messages for the media
- Prioritizing what you want a person to know most about what you offer
- How to repeat the message more than what seems natural (since you don’t know what snippet the media is going to use)
