“Sometimes, because we have less experience with marketing, or feel uncomfortable with the practice, we brace ourselves, even change ourselves, to engage in the activity.
This is good for nobody.
Think about it carefully. Do you adopt a totally different persona or voice when it’s time to market and promote? Of course you might put on your marketer’s hat to brainstorm ideas about marketing strategy, but those ideas ought to be expressed and executed by the “real” you, not a stilted, rational, or smarmy marketer version of you.”
- Jane Friedman | WriterUnboxed.com | 5/25/12
Read the full article here for resources like:
- Authors marketing with a unique, GENUINE voice
- Myers Briggs tests
- Eanneagrams (don’t know what that is, but I’m going to check it out)
and much more! As Jane says, “There is no personality type that makes you bad at marketing.”
